Why the 2 banks will want to merge:
01. Revenue advantages
"The combined group would have about 10 million customers and a 25 percent share of the Australian home loan market."
Since they will have a larger client base, they will get to deal wtih more deposits and engage in other services that consumers require. Thus, they have the opportunity to increase total revenue and profit.
02. Cost advantages
"Together, Westpac and St George would have a strong AA credit-rating, a larger balance
sheet and greater access to funding."
A dministrative & managerial